The Derek Jeter of design.
A few weeks ago, I was standing in a group as one man questioned the claims of another mans height. I did what any always-looking-for-another-furniture-item kinda gal would do and pulled out a tape measure to settle the score. The 6’1 man (who was actually 5’9) was not thrilled.

In an early edition of this newsletter, I told the story of a suitor who offered me a branded t-shirt from his company on my way out of his apartment. Are you a small or medium?, he asked. He returned with two color options for me to choose from. And they say chivalry is dead.
Since then, I’ve been thinking about sex merch (ie, signed baseballs for one night stands) and how this little newsletter, in all its seriousness and all its puns needed to partake.
Meet our spring capsule. Each piece was inspired by something I wrote in a past issue. Supplies are limited, grab one on your way out.. or at the link below.






Sq. Ft. Fetish socks, $12
I think it’s my kink—walking around a man’s apartment and telling him what he should change. Receiving links and layouts and photos of walls recently penetrated with new floating shelves. A square foot fetish, if you will. from issue no. 8: on real estate
Cigarettes After Sectionals Cap, $28
In my time in New York, I’ve owned three couches—a hand-me-down DWR futon, a 10-ft long pink showstopper, and a black linen daybed that I found on Instagram. I have been on countless first dates, and have interviewed even more sofas for the coveted spot in my living room. from issue no. 1: on antiquing
Size Matters Tape Measure, $5
Despite this newsletter’s name—in developing each of its issue’s concepts, I had a hard time finding the nuance and deeper connection between rugs and love (I even asked for various suitors' takes while on dates). Sure, their literal presence on the ground could speak to the grounding nature of relationships and creating foundations for ourselves. Size of course came to mind, size matters, does size matter? But that felt too obvious. from issue no. 4: on rugs
Many thanks to the team who brought this to life, season three is returning to your inbox soon. In the meantime..
Credits:
Photography: @mcguiremcmanus 📸
Location: @frogwinebar & @tadpole.bk 🍷
Model: @can.tinaaa 💕
Design: @hemsza
Production: @thiskiddano
Wow I’ve been so tired of novelty hats but Cigarettes after Sectionals is reviving me
Lily, great post. I’m in your camp & have two nuggets to share.
1. Was sleeping with a divorced Dad upstate for awhile. One morning he awakened to the living room I had fully rearranged while he was sleeping. He’s probably still grateful for the space management.
2. To add your merchandise assortment.
Had a sexy sleepover one time in SF. Next to the guy’s computer was a post it note with black writing that read- “I Love Dick”. He was making coffee when he turned to find me doubled over laughing & taking in the note. He quickly explained it was a reference to the Kevin Bacon show, but I never let him live it down. He’s still in my phone as Dick.
I like the idea of personalized one night stand bye bye notes. Could include “I had an early squash game.”